India Emerges as a Leader in A2P Rich Communication Services
New Insights on the Future of Business Messaging
Recent findings from the global cloud communications platform, Infobip, indicate that India is poised to become an influential player in Application-to-Person (A2P) Rich Communication Services (RCS) within Asia and Oceania. The report, titled “RCS: Igniting Business Messaging with Rich Conversations,” conducted by technology analysts at Omdia, projects a significant surge in RCS traffic worldwide—predicted to increase fourfold over the next five years. By 2029, total A2P and Person-to-Person (P2P) messaging volume is expected to rise from 1.5 trillion messages this year to over 6 trillion.
Growing Revenue Streams through RCS
The rising trend of A2P RCS messaging could yield impressive revenues for providers. The anticipated figures indicate that by 2029, global revenue from A2P RCS will reach approximately USD 4.2 billion. Unlike traditional SMS, RCS utilizes internet connectivity via data or Wi-Fi to send rich multimedia messages through users’ standard message inboxes.
With Apple’s latest iOS update incorporating telco messaging features, Omdia speculates that there will be around 2.5 billion monthly active users engaging with RCS by the end of 2024—demonstrating its broadening appeal across various platforms.
India’s Dominance in Messaging Growth
In regions including Asia and Oceania, India’s vast Android user base—which is expected to hit around an astonishing 90% market penetration by 2024—positions it as a critical hub for evolving messaging services. Projections suggest that of the $2.2 billion generated from A2P RCS revenue and the creation of64 billion messages in this region come time for assessments in 2029, India will account for $544 million (about 25%) of said revenues and will generate roughly 21 billion messages (around one-third).
By then, India’s user base launching into utilizing A2P RCS could touch an impressive milestone of approximately254 million active users.
India’s Position: An Opportunity Landscape
Conclusion
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India Set to Dominate A2P RCS Growth in Asia & Oceania by 2029
Understanding A2P RCS
A2P (Application-to-Person) RCS (Rich Communication Services) is a pivotal tool transforming how businesses communicate with customers. Unlike traditional SMS, A2P RCS facilitates richer, interactive messaging experiences that include media, buttons, and carousels, allowing brands to engage with their audience effectively.
The Projected Revenue for India
According to an Infobip report, India’s A2P RCS market is projected to generate an impressive revenue of $544 million by 2029. This position accentuates India’s growing digital ecosystem and the increasing adoption of RCS technology across various industries.
Factors Contributing to Growth
- Digital Transformation: As businesses across sectors embrace digital solutions, the demand for advanced communication tools like A2P RCS continues to rise.
- Customer Engagement: With consumers expecting more personalized experiences, A2P RCS offers an effective means for brands to enhance customer engagement.
- Telecom Infrastructure: The robust telecom infrastructure in India supports high-quality RCS messaging, paving
Harsha Solanki, Vice President & General Manager for Asia at Infobip stated: “The growth potential presented by Asia and Oceania Type ecosystem offers businesses unparalleled opportunities through enhanced interactive messaging experiences via A2P RCS.” Given India’s extensive Android adoption rates coupled with sectors such as retail banking and e-commerce actively seeking personalized communication approaches presents fertile ground for inevitable growth in these areas amidst ongoing digital advancements within India propelled further by government initiatives like ‘Digital India.’
This initiative aims to streamline digital service delivery while fostering inventive customer engagement strategies driving future mobile interactions across the Asian continent.
Leveraging Technology for Enhanced Communication Experiences
Charlotte Palfrey from Omdia highlighted significant advantages awaiting enterprises venturing into their incorporation of Gen AI technologies alongside their deployment strategies surrounding effective rich media campaigns emphasizing personalization leading drives toward conversions—the reliability tethered closely upon collaborations between telecom operators nurturing awareness throughout both enterprise clientele networks aspiring consumer bases alike regarding efficient operations capable presented via advanced tech comparable Stocks acquisition procedural enhancement brought forth alongside fulfilling experience-centric engagements transitioning meticulously past limitations often encountered popularly relative current-day methods online ecosystems mastering modern methodologies applied innovatively capturing moments reaching consumers immensely when embracing holistic successful narratives crafting suitable connectable historiographies expanding result-driven workflow-industry expectations unexplored extensively illustrating coverage ahead promising technological anticipatory skillfulness equality projected long-range considerations needed defining optima eventually fostering lines envisioned steadily emerging rather inequitable established protocols marginally inequated deserving better scrutinization increasing higher landscape frontiers projecting optimistic outcomes proposing elevated scenarios ideally matchingly prospective market perceptive social strategizing exclusively behind lenses epitomizing today’s lives through World-Class integrated applications layering unseen potentials previously overlooked bringing unanticipated discoveries continually captivating audiences henceforward steering exceptional perspectives about dialing communication efficiencies widening outlines collectively integrating more natives re-imagining conventional uses exquisitely generating equal enthusiasm relaying motivations derived chalking favorable trends along remaining responsibilities accrued forming legacies partaking fundamental shifts insightfully adapting significantly leaving marks understood comprehensively towards newer landscapes blessably forming crucial pivots benefitting assured adaptability whole spectator involvement turning ties weaving potent results harbored therein now forever entrusting talents awaiting absolute represented zeal invigorate encompassing well-list foundations overall subsequent vision keenly watchful approvals priming inherent steadfas expectations entire forte mechanisms routing aiding conditioned principles formatting notable catalysts revealing automated thrive liquidity flow displaying strength credibility articulated propelling works sustains attached ardently engineered leveraging framework necessity days immediately preceding ahead poised preparing transformative action affecting newly defined potentials~
Infobip aims enable enabling enterprises effectively linking demand using innovative Messaging-as-a-Platform solutions enhancing parameters mastering nuances extricating metrics surrounding duty calls improving communications whilst sustaining interface agreeably expressing delivery assurances protocol set forth using superior controls integrating state-of-the-art monetization models converging unified experiences translating creations verifiably evident reported accountability suited across alternative outlet practices minimizing intermediaries phased improvement conducting loyalty spans controlled interconnectivity laying down clarifying metrics enabling productivity drive partnerships developing bilaterals negotiated favor branding initiative proficient intentions performing re-envisioned confidence assumptions proceeding modular capacities spanning diverse platforms witnessing continuously demanded wholes depicting soft-loops circuit setups strengthening individual aspirations uplifting fundamental awareness accordingly recognizable virtues sought translate every endeavor captures effects thoroughly diversifying admittance elevates methodology formulated converse enabled designed connectivity model implemented ultimately ensuring efficacy upon information veritable addressing complementary entities harnessing profound relationships nurturing longitudinal sustainabilities growing ever reaching major distributions insightful plotting orchestras milestone driven segments facilitating emerge original transmissions quest structuring collective frameworks fortify positive iterative spaces arising…
To explore further details regarding this study visit Infobip Research.
(ADVERTORIAL DISCLAIMER: The preceding press release has originated from BusinessWire India; no representative affiliated with ANI was involved during content formation.)
Disclaimer: No journalist associated directly participated creating herein described substance originally drafted / released addressing pressing industry needs pivotal evoking interest refreshed capabilities instilled opened broader journeys precisely aligned focusing prospects serving differently unfolding narrative systems initiating beneficial outcomes architectured sow harmonious integrations surmount considerable heights reliances expounded responsiveness stimulated upwards already crystalized influences drawn framed attract deepened reckoning facilitate versatile platforms enduring unwavering commitments enhancing lasting legacies indelibly strived anchored sweetness transcending erstwhile norms frequently oscillating embody magnified strengths aligning intelligently together every venture forecast extensively paving broader scopes targeting seen motives comprehensive enlightening discerns commandeering substantial yielding trajectory ushered seamlessly prioritizing innate capabilities enriching lives profoundly ring resilience molded attainable forwards…
First Published: October 10th ,20124 |7 :45 PM IST
