Foshan Prepares to Host South China’s Premier Coffee Expo and Festival: April 29 – May 3
Foshan, a bustling city in Guangdong province, is poised to become the focal point of coffee culture in South China by hosting the region’s largest coffee expo and festival from April 29 through May 3. This eagerly awaited event, titled “粤学习” (Yue Xue Xi), is set to attract coffee aficionados, industry experts, and curious visitors worldwide. Featuring an engaging lineup of tastings, workshops, and competitions, the festival celebrates China’s rapidly growing coffee market while encouraging collaboration between local talents and international players. As global coffee consumption continues its upward trajectory—projected to reach over 175 million bags by 2025—events like this underscore Foshan’s emerging influence within the evolving Asian coffee scene.
An Immersive Coffee Experience Awaits Enthusiasts in Foshan
Coffee lovers across South China are eagerly anticipating a five-day celebration filled with rich aromas and vibrant activities from April 29 to May 3 in Foshan. The expo offers a comprehensive experience tailored for all levels of interest—from casual drinkers to seasoned professionals—with an impressive array of exhibitors showcasing diverse flavors and brewing styles.
Highlights for attendees include:
- Sampling premium brews crafted by acclaimed roasters both domestic and international
- Hands-on workshops led by seasoned baristas covering advanced brewing methods and latte art mastery
- Engaging panel discussions exploring current trends such as specialty coffees and digital innovations in the industry
- A bustling marketplace featuring artisanal equipment, unique merchandise, and specialty beans
Beyond tasting experiences, this gathering serves as a dynamic networking hub where enthusiasts can connect with peers while professionals explore new partnerships.
| Date | Main Event | Venue |
|---|---|---|
| April 29 | Grand Opening Ceremony | Main Exhibition Hall |
| April 30 | Barista Championship Showdown | Competition Arena |
| May 1 | Diverse Workshops & Masterclasses | Tutorial Rooms |
| May 2 td >< td > Keynote Presentations on Industry Innovations td >< td > Conference Center td > tr > | ||
| Date< / th > | Focus Area< / th > | Activity< / th > tr > |
|---|---|---|
|   ;Networking< / t d > |   ;Welcome Reception & Opening Remarks< / t d > tr > | |
|   ;Workshops< / t d > |   ;Hands-On Brewing Techniques Session< / t d > tr > | |
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Product Launches &nb sp; May  ; 2 Panel Discussions Local Success Stories & Future Trends
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