Nick Garrett’s return to Omnicom marks a pivotal moment for the agency network as it consolidates its presence across the Oceania region. Tasked with spearheading this newly established division, Garrett brings over two decades of industry expertise, aiming to drive integrated marketing solutions tailored to the dynamic demands of local and international clients. His appointment underscores Omnicom’s strategic commitment to expanding its footprint and fostering deeper collaboration among its diverse roster of agencies across Australia and New Zealand.

Under Garrett’s leadership, Omnicom Oceania plans to leverage:

  • Enhanced cross-agency synergies to deliver holistic brand experiences
  • Investment in digital innovation and data-driven marketing strategies
  • Strengthened client partnerships through customized regional insights

This approach is expected to position Omnicom Oceania as a powerhouse capable of competing more effectively with global and local competitors, while also nurturing creative talent within the network.

Key Priorities Initial Focus Areas
Client Growth Customized marketing strategies
Talent Development Leadership & training programs
Technology Integration Advanced analytics tools