In recent years, Belo Horizonte has emerged as a vibrant hub for influencers who are redefining lifestyle and culture in the region. These trailblazers are not only shaping local trends but are also amplifying the city’s unique voice on global platforms. Their content spans various domains, from sustainable living to culinary arts, each offering a fresh perspective on what it means to be a resident of this dynamic city. As they build their brands, they weave traditional Minas Gerais elements into their narratives, fostering a deep sense of community while attracting followers who are eager for authenticity and local flavor.

Among the most impactful figures are those who harness social media to promote sustainable practices, culinary innovation, and cultural heritage. Their influence extends beyond mere aesthetics, creating meaningful dialogues around daily life in Belo Horizonte. Some key influencers making waves in 2025 include:

  • Luiza Costa – Known for her eco-friendly lifestyle tips.
  • Rafael Pereira – Culinary innovator celebrating Minas cuisine.
  • Aline Ferreira – Advocate for local arts and cultural initiatives.

Notable Influencer Impact

Name Field Followers
Juliana Mendes Fashion 250K
Thiago Sousa Fitness 180K
Sofia Lima Travel 300K