In a significant move to bolster the effectiveness of future trade fairs, the Prime Minister has outlined seven vital directives. These measures focus on enhancing organizational efficiency, increasing participation, and promoting local products. Key areas of emphasis include:

  • Improved Infrastructure: Development of better facilities to accommodate larger crowds and ensure smooth logistics.
  • Enhanced Marketing Strategies: Implementing aggressive campaigns to attract both local and international exhibitors.
  • Focus on Sustainability: Encouraging eco-friendly practices among vendors to showcase commitment to environmental responsibility.
  • Incentives for Small Enterprises: Providing subsidies and reduced fees to empower smaller businesses to participate.
  • Investment in Digital Platforms: Creating online portals for virtual participation and wider outreach.
  • Collaboration with Industry Stakeholders: Engaging with key players in various sectors to foster innovation and partnerships.
  • Capacity Building: Facilitating training sessions for exhibitors to enhance their presentation and sales techniques.

These directives come at a time when the recent trade fair in Dar es Salaam has set a precedent, generating a whopping Sh7.06 billion. The Prime Minister’s vision aims not only to replicate this success but to expand it exponentially in future events. To quantify the potential impacts, a simple comparative analysis of last year’s participation versus this year’s projected outcomes showcases a clear trajectory of growth:

Year Participation (Exhibitors) Revenue Generated (Sh)
2022 150 Sh4.5bn
2023 200 Sh7.06bn
2024 (Projected) 250 Sh10bn