The revival of the Egyptian cruise sector hinges on strategic enhancements at Alexandria Port, aimed at attracting more cruise lines and increasing passenger traffic. The port’s management is focusing on several key areas to position Alexandria as a premier cruise destination in the Mediterranean. Initiatives include the modernization of facilities to accommodate larger vessels, improving passenger immigration processes, and enhancing local infrastructure to facilitate easier access for tourists. Additionally, partnerships with local businesses are being forged to create a more appealing range of excursions for cruise passengers.

Furthermore, investing in marketing campaigns will play a crucial role in promoting Alexandria’s rich history, culture, and breathtaking coastal views. Stakeholders plan to leverage digital marketing strategies and collaborate with international cruise operators to raise awareness about the unique offerings of Alexandria. Attention will also be directed towards enhancing onboard experiences, tailored shore excursions, and creating engaging itineraries that highlight the city’s attractions. Collectively, these enhancements aim to establish Alexandria as a sought-after port of call in the burgeoning cruise market.